nternet entrepreneurs please do not regard themselves as a typical user


today in the Vision Mobile’s latest mobile developers report, a data quite to my surprise, only 24% of the developers will conduct market research, more and more developers choose to believe that their own judgments, "away from the user" seems to be the fast generation of the main theme of product decision.

I’ll tell you two stories.

March 2009, Google chief designer Doug Bowman announced visual departure from Google, and write Goodbye, Google the attack process Google data leading product design, which talked about — a case of Google was tested on 41 kinds of blue, finally according to the feedback data to select one of them, and does not allow the designer according to the my own judgment to make a choice, Doug Bowman think this method is very rigid. Later I user experience and innovative workshop director Wu Zhuohao this problem to carry on the exchange, as Doug Bowman in the Google of colleagues, he said, in this case, he agreed with Google’s products and services — Google is hundreds of millions of users, they use a different screen, operating system and browser in different environment Doug Bowman, the best effect for them in the blue eyes of many people is not used, only through the test data, to find the most suitable universal color.

The second story is about

Google, some time ago, Google announced the imminent closure of Google Reader, a claim that the lack of the spirit of Google, began to "abandon the user", because he is still Google heavy users of Reader. But in fact, on the contrary, it should be said is because most users abandoned Google Reader that led to Google’s decision in the Google announcement, many users will choose the product RSS source into the other, delicious will love reading compared with the imported data source is about 83% since 2010. No longer updates are found, and even have the source of about 24% of permanent failure. Those people are reluctant, carefully organize the RSS list, is a vast and desolate cemetery, which led to the Google of Google Reader under the pain killer.


two from the above story we can see that the user research still occupies a very important position in product design, because of an Internet practitioner, almost never become a typical user of general domain.

, for example, they say that they never use a browser in the mobile terminal

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